Visitors pose for pictures with a burger-shaped cut-out near a former McDonald’s restaurant that reopened Sunday under a new brand Vkusno & Tochka, meaning “tasty and that’s it,” in Moscow, Russia. Photo: Maxim Shipenkov/The Paper

An employee stands in front of the menu board of a Vkusno & Tochka restaurant in Moscow on Sunday. McDonald’s iconic items such as Big Mac and McFlurry are not on the menu. Photo: Kirill Kudryavtsev/VCG

Kitchen staff prepare burgers for customers in a Vkusno & Tochka restaurant in Moscow. On Sunday, 15 renamed McDonald’s restaurants reopened in Russia. Photo: Kirill Kudryavtsev/VCG

Frontline staff assemble a meal at a Vkusno & Tochka restaurant in Moscow Sunday. Photo: Dmitry Serebryakov/VCG

An employee serves an order in a Vkusno & Tochka restaurant in Moscow. Photo: Kirill Kudryavtsev/VCG

Customers place orders on touchscreen kiosks at a Vkusno & Tochka restaurant in Moscow. Photo: Kirill Kudryavtsev/VCG

Customers dig into french fries and beverages at a newly opened Vkusno & Tochka restaurant Sunday in Pushkin Square, Moscow. The brand’s new logo is shaped like an ‘M’ and said to symbolize a burger and two fries. Photo: VCG

A man exits a Vkusno & Tochka restaurant entrance adorn with decorative balloons in Moscow. Photo: Evgenii Bugubaev/The Paper

Scores of visitors gathered at a newly opened Vkusno & Tochka restaurant in Pushkin Square. Photo: Dmitry Serebryakov/VCG

The brand’s owner Alexander Nikolaevich Govor is looking to reopen all 850 former McDonald’s restaurants in the near future. The U.S. fast food giant left Russia due to the war in Ukraine. Govor had previously operated 25 McDonald's restaurants in the Siberia region. Photo: Kirill Kudryavtsev/VCG