Eileen Gu attends the Backstage Creations Lounge at the 2022 ESPY Awards on July 20 in Los Angeles as she wins the Best Breakthrough Athlete award. The freestyle skier was crowned best-performing female athlete of Beijing 2022 at the ANOC Awards in Seoul, South Korea on Wednesday. Photo: Willy Sanjuan/VCG

Gu appears at Paris Fashion Week on Oct. 4, modeling spring/summer 2023 outfits by Louis Vuitton. As a gold medal-winning skier, Gu’s popularity in China and the West has made her an ideal model for luxury fashion brands. Photo: VCG

Gu attends the Viktor and Rolf Haute Couture Fall Winter 2022/2023 show as part of Paris Fashion Week with fashion stylist and blogger Tina Leung (left) on July 6. Photo: Laurent Zabulon/VCG

Gu speaks at the TIME100 Summit in New York on June 7. At the event, she announced her ambassadorship for the next Winter Olympics bid on behalf of the U.S. Photo: Jemal Countess/VCG

Gu in Louis Vuitton walks the red carpet at the Cannes Film Festival in France, where she attended the screening of “Broker (Les Bonnes Etoiles)” on May 26. Photo: Stephane Cardinale/VCG

Gu attends a Vanity Fair x Louis Vuitton dinner during the Cannes Film Festival on May 20. Photo: Dominique Charriau/VCG

Gu made her runway debut at the Louis Vuitton 2023 Womenswear Cruise Collection show in California on May 12. Gu has received more than 15 global endorsements, earning her around $15.8 million last year, according to a Front Office Sports report. Photo: IC Photo

Gu poses for a photo with her trophy at the ANOC Awards in Seoul on Wednesday. Photo: Courtesy of the Olympics’ official Weibo account