Caixin
May 13, 2024 07:11 PM

Opinion: Enlightening Lessons From the Rise of China’s NEVs

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Geely's booth at the 2024 Beijing International Automobile Exhibition in Shunyi, Beijing on May 3, 2024. Photo: VCG
Geely's booth at the 2024 Beijing International Automobile Exhibition in Shunyi, Beijing on May 3, 2024. Photo: VCG

China’s automotive industry has reached a landmark moment. In the first half of April, both the wholesale and retail penetration rates of new-energy passenger vehicles exceeded 50% for the first time, according to data from the China Passenger Car Association. This milestone follows last year’s achievements where Chinese car exports exceeded those of Japan — taking the lead.

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  • In the first half of April, China's new-energy passenger vehicles (NEVs) achieved a penetration rate exceeding 50% in both wholesale and retail markets, marking a significant milestone for the industry. This follows China surpassing Japan in car exports last year.
  • The Chinese NEV market is intensely competitive, featuring domestic private companies like BYD and Nio, international giants such as Tesla and BMW, and state-owned enterprises. This competition has been further fueled by substantial private investment and supportive government policies including subsidies and tax exemptions.
  • Looking forward, the NEV sector is expected to dominate over 50% of new car sales by 2025-2026. Despite current successes, China faces challenges from Western manufacturers in areas like intelligent vehicle technology, which could impact its position in the global automotive industry.
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China's automotive industry has recently achieved a significant milestone with the wholesale and retail penetration rates of new-energy passenger vehicles (NEVs) surpassing 50% for the first time in early April. This follows a notable achievement last year when Chinese car exports surpassed those of Japan, marking China as a leader in the global automotive market [para. 1].

The NEV sector is highly competitive, driven by both policy support and market forces. The competition is not only between traditional fossil-fuel-powered vehicles and NEVs but also among various domestic and international NEV manufacturers like BYD, Nio, XPeng, Li Auto, Tesla, BMW, Mercedes-Benz, Audi, China FAW Group Co., and Dongfeng Motor Group. This intense rivalry has led to price wars among domestic NEV makers since early 2023 [para. 2][para. 3].

Internationally, Chinese NEVs have become one of the country's "new three exports," alongside lithium batteries and solar cells. This development represents a significant growth point for China's economy and highlights its high-quality economic development and innovative capabilities [para. 4].

The rise of China's NEV industry can be attributed to minimal market access restrictions and non-discriminatory practices against different ownership forms when the industry was nascent. This allowed new players to enter the market fairly. Private enterprises in this sector are characterized by their entrepreneurial spirit, efficient decision-making mechanisms, flexible employment systems, strong technological innovation capacities, and willingness to take risks despite potential initial losses [para. 5].

Government support has been crucial in fostering the growth of the NEV industry. Initiatives began as early as 2001 with planning for NEVs followed by subsidies starting in 2009 initially for public transportation vehicles in demonstration cities before expanding to privately owned cars in 2010. Sales tax exemptions for NEVs introduced in 2014 have been extended until 2027 [para. 6].

These supportive policies have enabled some manufacturers to thrive while others with larger manufacturing bases or more extensive R&D teams have missed opportunities due to hesitation or unfavorable financial conditions. In late 2019, China began phasing out financial subsidies for NEVs which were completely removed by end-2022; this move further intensified market competition [para. 7].

Concerns about overcapacity are present within China’s NEV industry; however, such phenomena are typical in a market economy. The expansion of China’s NEV sector overseas demonstrates an upgrade in its industrial capabilities despite concerns from Western countries about overcapacity which they often address through protectionist measures like anti-subsidy investigations [para. 8].

Looking ahead towards 2025-2026, it is expected that NEVs will constitute over 50% of new car sales globally becoming mainstream consumer choices although challenges remain especially from Western manufacturers who excel in intelligentization technologies which could affect global competitive dynamics [para. 9].

To maintain competitiveness on the global stage and ensure sustainable development within its industries including that of NEVs', it is essential for China to foster a fair competitive environment free from undue governmental influence on technological paths or enterprise selection ensuring that various ownership enterprises can demonstrate their capabilities effectively [para. 10].

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Who’s Who
BYD Co. Ltd.
BYD Co. Ltd. is a private enterprise in China's competitive new-energy vehicle (NEV) industry. Known for its entrepreneurial spirit and robust technological innovation, BYD has taken significant risks to achieve leapfrog development in the NEV market. Despite enduring periods of losses similar to other companies in the sector, such as Tesla, BYD has capitalized on opportunities presented by the emerging NEV market.
Nio Inc.
Nio Inc. is a private enterprise involved in China's highly competitive domestic new-energy vehicle (NEV) industry. It competes with other major players like BYD Co. Ltd., XPeng Inc., and Li Auto Inc., as well as foreign companies and state-owned enterprises. Nio, along with its competitors, participates in intense market competition that has been characterized by a price war since the beginning of 2023.
XPeng Inc.
XPeng Inc. is mentioned as one of the private enterprises in China's highly competitive domestic new-energy vehicle (NEV) industry. It competes with other domestic and foreign companies, as well as state-owned enterprises, for a share of the growing NEV market. XPeng is involved in an intense competition that includes a price war among domestic NEV makers that began in early 2023.
Li Auto Inc.
Li Auto Inc. is mentioned as one of the private enterprises competing in China's domestic new-energy vehicle (NEV) industry. It is part of an intensely competitive market that includes other domestic firms, foreign companies, and state-owned enterprises. The company is involved in a price war that began in early 2023, highlighting the fierce competition within the sector for market share.
Tesla Inc.
Tesla Inc., a foreign company in China's NEV market, was founded in 2003 but only achieved annual profitability in 2020. Despite facing significant risks and long investment return periods typical of the emerging NEV field, Tesla has been part of the intense competition within the industry, which includes both domestic and international players.
BMW AG
BMW AG is mentioned in the article as one of the foreign companies competing in China's domestic new-energy vehicle (NEV) industry. Alongside other international brands like Tesla, Mercedes-Benz, and Audi, BMW is part of the intense competition within this sector, which includes both private and state-owned enterprises. The company is involved in the evolving market dynamics driven by policy support and market competition in China's NEV landscape.
Mercedes-Benz AG
Mercedes-Benz AG is mentioned in the article as one of the foreign companies competing in China's new-energy vehicle (NEV) industry. Alongside other global automotive giants like Tesla, BMW, and Audi, Mercedes-Benz is part of the intense competition within this sector, which includes both domestic and international players striving for market share in a rapidly growing field driven by technological innovation and policy support.
Audi AG
Audi AG is mentioned in the article as one of the foreign companies competing in China's domestic new-energy vehicle (NEV) industry. Alongside other global automotive giants like Tesla Inc., BMW AG, and Mercedes-Benz AG, Audi is part of the intense competition within this sector, which includes both private and state-owned enterprises. This competitive environment is a significant aspect of China's rapidly growing NEV market.
China FAW Group Co. Ltd.
China FAW Group Co. Ltd. is mentioned as one of the state-owned enterprises competing in China's domestic new-energy vehicle (NEV) industry. It operates alongside private companies, foreign firms, and other local state-owned enterprises in a highly competitive market. The company is part of an intense rivalry within the NEV sector, which includes both new energy and traditional fossil-fuel-powered vehicles.
Dongfeng Motor Group Co. Ltd.
Dongfeng Motor Group Co. Ltd. is mentioned as one of the state-owned enterprises competing in China's domestic new-energy vehicle (NEV) industry. It competes alongside other private and foreign companies, as well as local state-owned enterprises, in a highly competitive market that has intensified with the rise of NEVs in China.
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