Cover Story: Alibaba Renews Strategy Reset to Revive Growth Momentum

It has been a turbulent year for Alibaba Group Holding Ltd. since it began a sweeping reorganization aimed at revitalizing growth. Yet, internal reshuffling and business adjustments persist as the e-commerce giant ramps up efforts to realign its strategy and regain momentum in an increasingly competitive market.

Attention has focused on the Hangzhou, China-based company after Jack Ma, its billionaire co-founder, wrote a lengthy memo on April 10 aimed at boosting morale of the more than 200,000 employees. He praised the new leadership’s efforts to refine Alibaba’s businesses over the past year and urged them to stay the course.